30secondTHOUGHTS: Repellent Radio

Let's do some fun with sentences here.

SIMPLE STRUCTURE ONE:         Mosquitoes love to bite people.
SIMPLE STRUCTURE TWO:        People use repellents to protect them from mosquitoes
COMPLEX STRUCTURE ONE:    People love the outdoors.
                                                          People listen to the radio.
                                                          People love to listen to the radio when they're outdoors.

ERGO STRUCTURE:                     People listen to the radio and use it as a repellent to protect them from
                                                         mosquitoes that love to bite them whenever they are outdoors.

Makes sense?

Watch Talent Sao Paulo's "Repellent Radio" campaign for Go Outside below to make logic out of the sentence structures above.

Ad Title: REPELLENT RADIO
Ad Agency: Talent Sao Paulo
Client: Go Outside