Remember our childhood days when we ask our parents about how the things of the world work? Simple things like how underwater creatures breathe, who draws the cloud formations in the sky, and why stars disappear the moment we wake up in the morning. These questions made our innocence a wonderful playground for creativity and imagination.
That childhood curiosity was the inspiration behind DLV BBDO Italy's print illustrations for Cam, a leading brand for baby products in Italy. The prints are whimsical, even dreamy. The choice of colors depict themes seen in a nursery or playground - subtle, colorful, child-like. The beautiful illustrations are supported with a copy of question statements, direct insights into a child's curious minds - "Can I build a tree house everywhere?, for example." The prints indeed celebrate the endless possibilities of a child's imagination.
Ad Agency: DLV BBDO Italy
Client: Cam
And like a child hearing the answer to his never-ending questions from his mother, we only stop in awe with these set of illustrations and remark with a resounding OOOOHHH...
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