adobo magazine celebrates purpose-driven design and the highlights of the great Manila as it formally opened the fourth installment of its adobo Design Awards in a media launch at at the Aubergine Restaurant Patisserie held last March 5. Angel Guerrero, adobo magazine's Editor-in-Chief, stated that this year's show seeks "to champion the country's best in design and to award creative work with a purpose. For design moves people; it moves a country."
The fourth adobo Design Awards comprises of two categories: the Professional Category and the Open Theme.
For the Professional Category, this year's entries should serve a specific end - either be a Design for Purpose (a showcase of design that endorses a given brand, whether a personality, product, or corporate identity) or a Design for Good (design works that complement an advocacy-related objective). Works of creative professional released between February 1, 2012 to February 28, 2013 can vie for gold, silver, and bronze in thirteen categories ranging from Press and Poster, Corporate Brand Identity, Typography, and Packaging to name a few.
On the other hand, the brief for the Open Theme category is "
to promote the imagery of Manila's popular culture for the purpose of defining [Manila's] identity to its internal and external audience." The category is open to professional, freelancers, and students who are interested to show their interpretation of Manila in either poster or video format of up to seven minutes. Janelle Barretto Squires, adobo's Vice-President and Chief Operating Officer, encouraged students to submit their entries as the Design Awards will be another feather in their cap, with their contest piece becoming part of their creative resume.
adobo EIC Guerrero and Vice-President Squires (center) with the adobo Design Awards Jury.
This year's entries will be judged by an esteemed roster of jury headed by Thomas Yang, Deputy Executive Creative Director and Head of Art and Design of DDB Singapore. Completing the jury are Eneri Abillar (Vapor Studio Asia), Rex Advincula and Jois Tai (Inksurge), Jowee Alviar and Mon Punzalan (Team Manila), Gary Amante (BBDO Guerrero), Aram Beheshti (Graphika Manila), AJ Dimarucot (Freelance Graphic Designer and Illustrator), Merlee Jayme (DM9JaymeSyfu), Pedring Lopez (Welovepost), Dan Matutina (Twisted Fork), Andrew Petch (Ace Saatchi and Saatchi), Budgette Tan (MRM Worldwide), Brian Tenorio (Design for Development), and Jose Maria Yupangco (De La Salle - College of Saint Benilde).
So what exactly are the judges looking for in the entries for the design annual?
Jowee Alviar wants typography to be an essential part of the design, while Brian Tenorio is looking for a "good design that sells but also moves and inspires." On the other hand, AJ Dimarucot wants to see more non-commercial work with a personal touch. "Create your own voice; tell something." quipped the freelance graphic designer during the media launch.
Design for Purpose. Design for Good. Design for Manila.
Submit your entries now! Log-on to
adobodesignawards.com for entry mechanics. For further inquiries, email designawards@adobomagazine.com or contact (02) 845 - 0218.
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On a rather personal note, writing for this media launch is one aspiring creative's dream come true. For someone who religiously reads the magazine from cover to cover, meeting the faces I've only encountered from the magazine's pages makes one memorable experience. It was a pleasure meeting Mad'am Angel Guerrero, Sir Gary Amante, and even the great David Guerrero was there after the media launch. And all the creatives gather in one venue - it was my little version of advertising Hollywood.
Yours truly with Corky Garcia and Andrew Sarmiento, adobo Marketing and Events Coordinator.
Thank you to my former student and current adobo magazine intern Corky Garcia for the invite. God speed on your marketing endeavors!
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Photo courtesy of
adobo Design Award's Facebook fanpage.
