I know why you are here.
You want to unwind, relax, or take a break. The final exam is just a few hours away. Your pre-final grade is haunting you. You know that your final exam will spell the difference between victory and defeat. You shall burn the midnight oil tonight.
But relax, this break shall serve you well. Go grab a KitKat. After all, the sound of "KitKat" in Japan is almost synonymous to "Good luck" or "Best Wishes." With the given association, parents send these chocolate wafers to their children who are about to take the college entrance exams as a sign of well wishes or "you can do it my child" shout-out, a parental support for that upcoming test.
So, go ahead. Grab that KitKat. Who knows, it will be your lucky charm for tomorrow's exams.
Ad Agency: JWT Tokyo
Client: KitKat
great ad. an even better idea :)
ReplyDeletedefinitely. a great execution of a consumer insight. gold mine. just in time for my students' final exams.
ReplyDelete