30secondTHOUGHTS: Vodacom / Chronic Art Magazine

Students, it is completely normal to transform into creatures of the night once in a while - particularly when you have a daunting midterms the following morning. Burning the midnight oil last Friday night was mandatory. After all, you've been dying to have that resurrection, out from the graveyards of the previous gut-wrenching quizzes.

So you howl your frustrations aloud. You suck your every energy and spill blood for every problem solved. All these things, yes all things, just to keep yourself alive.

Or else you, in your zombie-like state, will pronounce in a deep, haunting manner - "KILL ME NOW!!!"

Ad  Series:   NIGHT CREATURES
Ad Agency:  Draftfcb Johannesburg
Client:          Vodacom

I hope that after the moon escapes your given magic, the midterm grade will spell not the tragedies of the night, but a pleasant surprise of the much-needed morning. A pleasant surprise, I tell you. A pleasant surprise, I wish.

And I wish that you are not this after that morning...

Copy reads Everything you ever wanted to know about zombies.

Ad Title:            ZOMBIE
Ad Agency:       Draftfcb Paris
Client:                Chronic Art Magazine

Well done, creepy monsterzzzz.