Ad Series: SLEEPING CAT
Ad Agency: BBDO Argentina
Client: Whiskas
Meow says the sleeping cat. The print series is actually an optical illusion. If you zoom in more carefully, the cats are sleeping, without any signs of mobility. The magic is with the strategic placement of the boxes, logs, the background elements and the lighting, shadows - creating a three dimensional illusion for the print ad.
With Whiskas, the cats remain healthy even without need of workout or physical activity.
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