Oh, such sweet word. The name has been immortalized in many ways - as a beautiful encounter, a momentous experience, an affectionate counterpart.
Well, almost.
In these recent ads, the excessive intake of our favorite confectionery is portrayed as a villain or a threat to our everyday lives - to our health in particular.
In "The Real Bears" for Center for Science in the Public Interest, animated polar bears suffer the consequences of drinking too much carbonated drinks. The spot indirectly hits Coca-Cola and its iconic polar bears, as implied symbols (i.e. the white polar bears, "Live Happy", "Be happy dammit" - obviously referring to the "happiness" branding Coke is known for ) are shown during the clip while Jason Mraz' "Sugar" is played on the background.
Ad Agency: Common; The Butler Brothers
Client: Center for Science in the Public Interest
On the other hand, "Sugar is Killing Us" by bottled water company Fred discusses the dangers of sugar in an animated, infomercial approach. The in-house ad advocates that consumers can control the amount of sugar manufacturers use in their products - that by changing eating habits and purchasing more nutritious food, the mass market can "force the food industry to produce healthier food and stop adding sugar."
Ad Title: SUGAR IS KILLING US
Ad Agency: in-house
Client: Fred
Now, that's the not-so-sweet truth about sugar.
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