Based on the insight that dog owners share similar characteristics with their canine companions, Colenso BBDO developed a "Doggelganger" App for The Pedigree Adoption Drive. With the app, interested individuals can adopt his very doppelganger in the canine kind - a dog that actually looks like his future owner!
Ad Agency: Colenso BBDO
Client: The Pedigree Adoption Drive
P.S.
I tried the actual app at doggelganger.co.nz and met my "doggelganger", with 63% accuracy. So if ever I'm going to New Zealand, I'll drop by The Pedigree Adoption Drive to meet Kylie, a Medium Cross Breed with such irresistible stare. Oh, isn't she adorable.
* video grabbed from vimeo.com
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