Saturday, October 20, 2012

30secondTHOUGHTS: Doggelganger

After three consecutive 30secondTHOUGHTS about the feline kind, man's best friend started to bark, howl, and complain. So to address that remark, here's something for the dog lovers this time.

Based on the insight that dog owners share similar characteristics with their canine companions, Colenso BBDO developed a "Doggelganger" App for The Pedigree Adoption Drive. With the app, interested individuals can adopt his very doppelganger in the canine kind - a dog that actually looks like his future owner!

Ad Title: DOGGELGANGER*
Ad Agency: Colenso BBDO
Client: The Pedigree Adoption Drive

P.S.

I tried the actual app at doggelganger.co.nz and met my "doggelganger", with 63% accuracy. So if ever I'm going to New Zealand, I'll drop by The Pedigree Adoption Drive to meet Kylie, a Medium Cross Breed with such irresistible stare. Oh, isn't she adorable.


* video grabbed from vimeo.com

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