Saturday, October 06, 2012

30secondTHOUGHTS: Center of Attention




Ad Series: CENTER OF ATTENTION
Ad Agency: DM9JaymeSyFu
Client: Pharex Cough Syrup

I've been hearing a lot of sniffs and coughs lately. And we all know how a dreadful sound it makes, particularly when crammed inside a room crowded with eager listeners.

One of my favorite print ads, with only the product label as the copy. The print gives the reader a sense of reward after deciphering the wit of the illustration.  The reader gets it and realizes the chairs are actual representation of people in a room, with the coughing "chair" bringing unwanted attention. That chair needs to take a relief; the chair needs Pharex Cough Syrup.

Coughs. Excuse me. Sniff. Excuse. Excuse again.

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