Monday, December 31, 2012

2012 PERSONAL BEST: A YEAR IN REVIEW

What a wonderful year 2012 has been for me. First off, I started writing this blog to spread my passion for advertising and marketing. I can't believe I have been writing for seven months already! And knowing how little I can sustain a weblog, I proclaim the former sentence with such pride. Hopefully, the year that will become shall continue the fervor I have displayed for the past few months - a first birthday for this weblog will be just fitting.

So, before we bid this year adieu, allow me to share a rundown of the personal best moments of the advertising world - executions released, commended by award-giving bodies or personally discovered this year, whichever the case may be - and, okay, some personal best moments, per se, as well. Here we go.

2012's PERSONAL BEST TVC: "BEST JOB", WIEDEN + KENNEDY FOR PROCTER AND GAMBLE.
I love how emotional and human this commercial gets. An absolute tearjerker, as manifested by students getting teary-eyed when I showed them the commercial during our 30secondTHOUGHTS break.


2012's PERSONAL BEST RADIO: "REPELLENT RADIO", TALENT SAO PAOLO FOR GO OUTSIDE.
Dual fuction. Pure genius.

2012's PERSONAL BEST PRINT: "HANDS", OGILVY AND MATHER SHANGHAI FOR COCA-COLA

The simplicity of Jonathan Mak's design philosophy complements Coca-Cola's happiness branding. A fitting marriage, Cannes-winning.


2012's PERSONAL BEST DIGITAL: "BUY THE WORLD A COKE" GROW INTERACTIVE FOR COCA-COLA
This remake of the classic Hilltop commercial is a testament to how the technology of today brings the message across in one flawless, effective execution.


2012's PERSONAL BEST GUERRILLA STUNT: "SMOKING KID," OGILVY AND MATHER THAILAND FOR THAI HEALTH PROMOTIONS
Unexpected and brilliant, an "in your face" approach against smoking. Plus, it's from Thailand!


2012's PERSONAL BEST MOVIE: "WRECK-IT-RALPH"
I watched the movie with my childhood friend to destress and, boy, the child in me is forever grateful to have watched the film. The Glitch, Sugar Rush, and Jane Lynch's convincing role. Okay, no further sentence. I know, no spoilers please.


2012's PERSONAL BEST INDIE MOVIE: "ANG NAWAWALA"
The independently-produced film is reflective of the lifestyle and culture of today's young with choice touches of the reminiscing past. It was worth two tickets, and I enjoyed watching Ang Nawawala twice during its Cinemalaya run.


2012's PERSONAL BEST SONG: "SOME NIGHTS" BY FUN.
The song is a battlecry when at work, study, or review gigs. The song's marching rhythm provides the positive mojo for the self to work at its best when it is most needed. I cannot wait for FUN's concert next year. It will be, well, fun. Pun intended.

2012's PERSONAL BEST SPORTS (APATHETIC) MOMENT: BLUE EAGLES' FIVE-PEAT CHAMPIONSHIP
I am a self-confessed sports apathetic, save when it comes to UAAP - the Ateneo de Manila Blue Eagles' bid for its five-peat championship in particular. I may have crossed over to the greener side but my loyalty will always be to my former sister school - an alliance both true and blue. Fly high, Blue Eagles.


2012's PERSONAL BEST REALITY TELEVISION FANATIC MOMENT: SURVIVOR 25: PHILIPPINES
After watching Survivor for twelve years, the hit reality show has finally reached Philippine shore. Oh, what amazing moment it is for a loyal fan. Congratulations, Denise for winning the show's 25th installment! Now, I can't wait for the premiere of Survivor: Caramoan come February.


2012's PERSONAL BEST PROFESSOR MOHAWK MOMENT: THE BIRTHDAY SURPRISE
I turned 25 this year. One highlight during that special day was giving bonus quizzes to my first batch of ACTPACO students - a gift coming from the birthday celebrant himself. It was a memorable surprise.

2012's PERSONAL BEST GIFT: THE PASSPORT

I finally have my passport. Out-of-the country travels, here we go! Laew phop kan pii 2013, Thailand. (See you then in 2013, Thailand).


สวัสดีปีใหม่ (sawatdee wan pii mai)


Happy New Year! 

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