30secondTHOUGHTS: SMOKING KID

We correct children of their wrongdoings. What will happen if, in a turnaround, these children are the ones correcting us?

Ogilvy and Mather Thailand exploits this thought in its "Smoking Kid" campaign for Thai Health Promotion. The medium used is unexpected, providing the message with much-deserved impact. And it's from Thailand - definitely expect great ads from the Land of Smiles.

 Ad Title: SMOKING KID
Ad Agency: Ogilvy and Mather Thailand
Client: Thai Health Promotion