Ad Title: TREE
Ad Agency: Ogilvy and Mather Bangkok
Client: World Wildlife Fund
I'm currently finishing my read on adobomagazine's green issue. Of the featured environment-related advertisement, the work above by Ogilvy and Mather Bangkok for World Wildlife Fund struck me the most. With minimal copy, the art direction-led print ad provides such honesty, silent yet daunting. It presents the deepest of ironies - men resting under the shade of the surviving tree after cutting down a mass of the forest.
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