Ad Agency: Ace Saatchi & Saatchi
Client: Xenical
I get it. Xenical makes losing weight easier, even as fast as as a metaphorical sneeze. But somewhere along the way, my mind drifts into thinking that the sneeze is connoted to an allergic reactoin or even due to a seasonal cold - timely, given that I have seen some students come in class with tissues and clogged December nose.
And we do lose weight when we are not feeling well - so does Xenical. So, we lose weight by not feeling well, by taking Xenical, or both?
Somewhere between the lines, the advertisement's visual metaphor and my personal interpretation gets a mixed reaction.
Achoo.
Confused.
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