30secondTHOUGHTS: Pink Ponies

As a marketing communications student, I am a fan (and hoarder) of marketing-related case studies - Youtube is a virtual library for these resources. It provides a detailed outline of the marketing campaign presented - from the product truth, consumer insight, to the great and BIG idea, from the current market situation to the post-campaign results. These case studies provide valuable inputs to the ever-changing marketing environment.

So when I stumbled upon this parody, created by Canadian ad agency St. John, I could not help but laugh and realize that a case study could be made out of a simple everyday event - say, a birthday celebration for Chelsea who loves pink and ponies.  Its antics is complete with market research, execution, and the creative exclamation point - similar to the conventional case story-telling!

Cool stuff. Just made my Sunday.

Case Study:      PINK PONIES
Ad Agency:      St. John Canada
Client(?):          Chelsea Bedano

Happy Birthday Chelsea. Enjoy your pony!