30secondTHOUGHTS: Snickers Halloween Print

Before we formally end the spookiness that is Halloween, here's another print ad from TBWA\Chiat\Day for Snickers.

It takes a little while to get the spell. But the copy provides a rewarding hint - then you get entire meaning.

Another Aha moment.

Copy reads "It's what you would want."

Ad Title:               "MR.SMITH", "MR. CARAMONE", "MRS. SMITHERS"
Ad Agency:          TBWA\Chita\Day USA
Client:                   Snickers

Imitation, indeed, is the sincerest form of trick-or-treat flattery.