30secondTHOUGHTS: Head

Copy reads "Have more inside."

Ad Title:          HEAD
Ad Agency:     Perfil 252 Brazil
Client:             Academia de Ideias

I just love it when the copy gets the kills.

At first, you just notice a barren space - a beach set in sepia tone, an eerie dessert, a cold land of snow. Then, you notice a mass of hair at the top of the print - you get a perspective that you are inside a tropical hut placed within the setting. So you think the ad is brought to you by a travel agency - knowing that a hut is a synonymous with vacation. But wait, the copy tells a different story.

HAVE MORE INSIDE.

Alas, such wit. The mass on top is actually your hair, the once dangling to hide your forehead. And the empty space - the beach, the dessert, the snow - is actually well, quite frankly, your empty brain.

You get it know. Visual representation of what you have inside.

Well, if you still don't get it, better head to Academia de Ideias to find that oasis inside your barren head, er, dessert.