30secondTHOUGHTS: Coca-Cola Christmas Carol

What better way to spend the Christmas than be to Filipino. The recent campaign by McCann Erickson for Coca-Cola entitled "Coca-Cola Christmas Carol" portrays the endearing, enduring, and ever-present positive outlook of the Filipino spirit - a trait that ties in with the leading beverage brand's branding of happiness.

In the 90-second ad, several scenarios prove that a Filipino had and will always look at the brighter side of the seemingly hopeless - from the exchange of peace when the darker world turns rather chaotic to the majority's love for a decent family gathering over a minute neighborhood brawl; from the testimonials of lasting relationship as compared to complicated, broken ones to the courageous output of the Filipino bayanihan vis-a-vis the wrath of the visiting typhoon.

Ad Title:           COCA-COLA CHRISTMAS CAROL
Ad Agency:      McCann Erickson Philippines
Client:              Coca-Cola

Isn't it just a blessing that we are Filipinos? That we, despite the everyday challenges we have to overcome, are gifted with the never-ending supply of happiness? To quote the commercial, "hindi mauubos ang magbibigay ng saya. Sa kabila ng lahat, mas marami tayong dahilan para magpasalamat."

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