30secondTHOUGHTS: UNITY

Thailand is represented by a bus loaded with apathetic passengers. When the bus traverses a steep uphill, the passengers continue with their personal businesses, not minding the sole conductor who has exhausted all his effort to push the vehicle forward. Then the passengers start panicking as they realize that the bus is going downhill and resort to things but too late to stop their impending situation.

Ad Title: UNITY
Ad Agency: Monday Bangkok
Client: Royal Thai Army

I love the metaphor placed in this advertisement by Monday Bangkok for Royal Thai Army. It is subtle in its execution but the message is rather riveting - it allows you to pause and to contemplate. The message is strangely applicable to our Filipino setting - Saka pa ba tayo magkakaisa at aaksyon kung huli na ang lahat, kung wala na tayong patutunguhan kung hindi pailalim?


The culture portrayed and characterized in Thailand commercials and the similarities of Thai culture per se with our Filipino culture is a reason why Thai ads are a personal favorite. I will always say this - it is strangely Filipino.