Ad Agency: Ogilvy & Mather Philippines
Client: Carefree
No, it's not the latest catfood commercial nor another viral video from an obsessed cat lover. It's for a sanitary napkin - yes, a napkin commercial showing a lovable cat, er, pussy. With the gentle breeze caressing the Persian cat, the unexpected pun demonstrates "the feeling the Carefree gives the user."
A PUHR-fect disruption from the saturated "Girl, I'm going to dance all day even when I have a period" sanitary napkin market. Hopefully, this ad won't get the unnecessary attention from the conservatives.
Credits: adobo magazine
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