30secondTHOUGHTS: HUMOR IN THAI

I told my students that if ever they will be given a brief to create an advertisement with humor as the main mood for the commercial, they should search for Thai advertisements as inspiration. Thai ads are wonderful - they are witty, well-produced, "replay-worthy." Like what I said in the 30secondTHOUGHTS: UNITY post, Thailand shares a similar culture with our country and their commercials are reflective of that comparison.

Here are three commercials from Thailand - the first two from the award-winning JEH United Ltd.; the last ad by Creative Juice Thailand. "Bad Boy " narrates how a break-up can be made easier and fresher with the help of menthol candy My Mint Black Mint while a new hair color courtesy of Lolan Aroma Color Cream breaks the monotonous cycle of a girl's routine life in "Change." Finally, the D7 Coffee series demonstrates how coffee can help "stimulate not only the body but also the morality of the person."

Ad Title: BAD BOY

Ad Agency: JEH United Ltd.

Client: My Mint Black Mint

Ad Title: CHANGE
Ad Agency: JEH United Ltd.
Client: Lolan Aroma Color Cream

Ad Title: POLITICIAN, PUBLIC SERVICE OFFICE, BILL, QUEUE

Ad Agency: Creative Juice Thailand
Client: D7 Coffee