30secondTHOUGHTS: ANONG PLANO MO?

Goosebumps. To narrate stories in a span of thirty seconds and capture raw emotions, the pure sentiments and struggles of true Filipino living, that in the end ,the ordinary Juan de la Cruz - the hopeful teachers, the bankrupt widow, the doting overseas mother, the industrious entrepreneur - emerges better and victorious. That the product is introduced as a catalyst for that change, purely embedded within the thoughts without the disruption, without the hard sell.

Ad Title: ANONG PLANO MO?
Ad Agency: DDB Philippines
Clinet: PhilAm Life Insurance

Such is the storytelling of "Anong Plano Mo?", a series of two commercials by DDB Philippines for PhilAm Life Insurance. It is poignant and honest. Bamboo's themed music "Basta't May Plano, Kaya Mo Yan" and the visual craft of director Paulo Villaluna provide the necessaries for the message to be universal. The audience relates with the characters and search for similar experiences of trial and triumph.

Simple yet effective, memorable.

Song: BASTA'T MAY PLANO, KAYA MO YAN

Artist: Bamboo