30secondTHOUGHTS: FOR PERSISTENT HEADACHES

BBDO Guerrero's "Persistent Headaches" first set of print ad campaign for Saridon is a personal favorite. The big idea is simple and straightforward - that Saridon provides relief against persistent headaches that uncomfortably hit the head like a regular working Filipino class' everyday tools - a butcher's knife, a carpenter's hammer, or a laundrywoman's bat perhaps. The execution has been praised by the international advertising community, including a Silver Outdoor Lion at last year's Cannes International Festival of Creativity.

The first series of the campaign was further extended with another set of print ads and television commercials bearing the same idea. This time, the new set of press illustrated a witch doctor, a repairman, and a regular employee experiencing their share of headaches.

Continuing the wit and charm of the print ads, the 30-second television spots breathed life into the print campaigns. The executions included the interpretations of the carpenter, office employee, and laundrywoman print sets.

Ad Series: FOR PERSISTENT HEADACHES
Ad Agency: BBDO Guerrero Philippines
Client: Saridon, Bayer Philippines

Nothing beats headache than a brilliant idea. Saridon. For Persistent Headaches.