30secondTHOUGHTS: PHOTOSHOP DISASTER

Ad Title: PHOTOSHOP DISASTER

Ad Agency: Y & R Brazil

Client: Colgate Total Dental Floss

SMILE,

or better yet

Floss, then smile.

For you were so distracted with that smile, you did not even notice what's wrong with the picture. 

And so the copy reads (from top print to bottom): (1)  Not even that six-fingered hand gets more attention than mouth without care. (2)  Not even that extra hand gets more attention than mouth without care. (3)  Not even that missing ear gets more attention than mouth without care.

Brilliant art direction, isn't it? First, the eye is lead to the distracting morsel in the male model's mouth. Then, the eye is lead to the main copy written inside the arrow pointing to the Colgate Dental Floss. And the mind searches for the incorrect photoshopped error. Finally, the mind muses and pauses in awe.  

Smile.