So, before we bid this year adieu, allow me to share a rundown of the personal best moments of the advertising world - executions released, commended by award-giving bodies or personally discovered this year, whichever the case may be - and, okay, some personal best moments, per se, as well. Here we go.
2012's PERSONAL BEST TVC: "BEST JOB", WIEDEN + KENNEDY FOR PROCTER AND GAMBLE.
2012's PERSONAL BEST RADIO: "REPELLENT RADIO", TALENT SAO PAOLO FOR GO OUTSIDE.
2012's PERSONAL BEST PRINT: "HANDS", OGILVY AND MATHER SHANGHAI FOR COCA-COLA
The simplicity of Jonathan Mak's design philosophy complements Coca-Cola's happiness branding. A fitting marriage, Cannes-winning.
2012's PERSONAL BEST DIGITAL: "BUY THE WORLD A COKE" GROW INTERACTIVE FOR COCA-COLA
2012's PERSONAL BEST GUERRILLA STUNT: "SMOKING KID," OGILVY AND MATHER THAILAND FOR THAI HEALTH PROMOTIONS
2012's PERSONAL BEST MOVIE: "WRECK-IT-RALPH"
2012's PERSONAL BEST INDIE MOVIE: "ANG NAWAWALA"
2012's PERSONAL BEST SONG: "SOME NIGHTS" BY FUN.
2012's PERSONAL BEST SPORTS (APATHETIC) MOMENT: BLUE EAGLES' FIVE-PEAT CHAMPIONSHIP
I am a self-confessed sports apathetic, save when it comes to UAAP - the Ateneo de Manila Blue Eagles' bid for its five-peat championship in particular. I may have crossed over to the greener side but my loyalty will always be to my former sister school - an alliance both true and blue. Fly high, Blue Eagles.
2012's PERSONAL BEST REALITY TELEVISION FANATIC MOMENT: SURVIVOR 25: PHILIPPINES
2012's PERSONAL BEST PROFESSOR MOHAWK MOMENT: THE BIRTHDAY SURPRISE
I turned 25 this year. One highlight during that special day was giving bonus quizzes to my first batch of ACTPACO students - a gift coming from the birthday celebrant himself. It was a memorable surprise.
2012's PERSONAL BEST GIFT: THE PASSPORT
I finally have my passport. Out-of-the country travels, here we go! Laew phop kan pii 2013, Thailand. (See you then in 2013, Thailand).
สวัสดีปีใหม่ (sawatdee wan pii mai)
Happy New Year!
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