Of all holiday-themed advertisements this season, Jollibee's Christmas offering is a personal favorite. It is a heartfelt narrative of reconciliation and brotherly love told over Kuya's broken playstation LCD and the special participation Jollibee's ChickenJoy play in the sibling's relationship.
The 30-second spot works because childhood quarrel is universal and the countless ways we seek forgiveness from our siblings (and vice versa) are recalled as the bunso offers his share of chicken skin to his Kuya as a peace offering. And this season is truly about forgiveness. And children too.
Merry 30secondTHOUGHTS everyone!
Ad Agency: McCann Worldgroup
Client: Jollibee
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