It's "Hell Week" again for students, especially those who insert the catchphrase in between their tweets and Facebook status.
Trust me, I can feel the pressure as well - double the pressure considering that half of me has to check papers while the other part is complying with the requirements of my graduate studies.
So for our 30secondTHOUGHTS for today, it's about, you guess it, "HELL" - albeit in a very beautiful and well-executed manner.
JWT Shanghai's "Heaven and Hell" portrays a visual metaphor of the heaven-like accommodation a passenger gets while inside the aircraft while a Samsonite luggage gets an unintended hell-like torture below the baggage compartment - the Samsonite remaining compact at the end of the air trip.
The print is detail-oriented, an art-like landscape with well-thought use of muses, angels, and demons to accentuate the difference between the two environments. If one takes a closer look, the print ad is classic oil in its texture, as if actually painted to be adorned as an art.
Ad Title: HEAVEN AND HELL
Ad Agency: JWT Shanghai
Client: Samsonite
Per Gunn Report, the beautiful masterpiece produced by Bangkok-based CGI team Illusion Studio, is the most awarded print ad of all time.
For after hell, heaven shall be.God bless on the stressful finals week guys!
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