The gods of the Trinoma placement ads must have heard me. In a previous post, I ranted about the saddest print ad I have ever seen about a slimming pill. Well, guess what. That print ad has now been replaced, albeit the same brand is still renting for the ad space. In a before-and-after take, similar to a weight loss program ala "The Biggest Loser", I present to you the amazing transformation.
Young model/actress Regine Angeles, in her physique and porcelain skin, provides the aspirational branding the slimming and whitening pill tries to pull across. The copy is less offensive this time - the "Lighter Skin. Lighter Body." headline is a direct translation to the previous' "Max Maputi. Max Mapayat" without the rather intriguing "Max Masaya!" punch (yes, with an exclamation point.). And Angeles maneuvering the dance pole is an implied suggestion that for best results, one should take the slimming pill with regular exercise.
With that, I can now pass by Trinoma's south entrance with all marketing peace and mind. And yes, the thought of pole dance.
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