The first two years of my professional life circled around financial statements. These mandatory annual reports are at the heart of every business in operation. It details the assets, liabilities, and net worth of a given company along side other information that will help stakeholders get a reasonable understanding about the company's current financial health and position.
However, for the ordinary man, these financial statements look like just plain sheets of white paper printed with calculated figures and unfamiliar texts. As a former associate in an audit firm, I hear the sentiments of our ordinary amigo. If our amigo has little appreciation for accounting, the financial reports are too formal and uninviting that our amigo won't even bother to flip a page if the sheets are placed in front of his desk. A sample balance sheet, a financial statement component, for fictional ABC Company is shown below. But perhaps our amigo will be interested in browsing through the solar-powered "Solar Annual Report 2011" created by Serviceplan Munich for Austria Solar. This, I assure you, will get the interest and curiosity of our amigo.
Ad Title: THE SOLAR ANNUAL REPORT 2011
Ad Agency: Serviceplan Munich
Client: Austria Solar
A solar-powered annual report for a solar company - the big idea accompanied with brilliant execution. The report won a Gold Direct Cannes Lions this year.
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