Production company Landia's commercial for Coca-Cola gathers a witty mix of everyday situations all taken from a security camera's perspective. Well-thought headlines supplement the scenarios, adding a feel-good atmosphere for the 90-seconder. To quote Emma Bazilian in her Adweek article, "Security cameras, known for filming misery, can capture happiness too" :
"To the smile-inducing tune of Roger Hodgson's solo version of "Give a Little Bit," Coke shows us a series of scenes with wittily misleading captions like "people stealing kisses," "music addicts," "potato chip dealers," "attacks of friendship" and "friendly gangs." From offering to carry a heavy object to saving someone's life to just horsing around (and the requisite "offering a friend your Coke"), it's a list of all the positive interactions happening in the world every day."
Ad Title: Security Cameras
Production Company: Landia
Client: Coca-Cola
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