Monday, June 18, 2012

30secondTHOUGHTS: SCORE


My students complain that my exams are difficult.

"Ang hirap naman Sir."

My usual rebuttal would be: "Walang mahirap sa magaling. Kung hindi ka magaling, dapat masipag ka. At kung masipag ka, gagaling ka. Kung gagaling ka, wala nang mahirap para sa 'yo."

And this commercial by McCann Worldgroup for the Ninoy and Cory Aquino Foundation (NCAF). The commercial portrays the childhood of spokesperson Allan Pineda (apl.de.ap of Black Eyed Peas) as a battle between the diligent student vis-a-vis the lazy play-loving kid. Eventually, the young Allan persevered and the Allan of today became apl.de.ap, instead of being apl.de.tambay - the same way the young pre-Mohawk Nino persevered and became the Professor Mohawk that he is today.
Ad Title: SCORE
Ad Agency: McCann Worldgroup
Client: Ninoy and Cory Aquino Foundation

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