ESCUDERO, CHIZ
myTHOUGHTS: Ah, the power of associating your name with a grocery item. I just hope the voting nation gets to buy the fresh variety rather than the rotten one. The use of cheese has been used during his first senatorial bid. Escudero should find fresh ideas for his next campaign period. His Pagbabago spot provides us with a ray of light.
GORDON, RICHARD
Tagline: Aksyon Gordon, Ligtas ang Pinas
myTHOUGHTS: Ang paggamit ng tula at bata upang ipahayag ang plataporma. It's cute, endearing and I get to have a gist of what Gordon is as an action man. Not much of what Gordon can do; but what he has done pre-Senate candidacy. I thank you. Bow.
HAGEDORN, ED
Tagline: Kampeon ng Kalikasan
myTHOUGHTS: Sir Hagedorn, we appreciate that you, being the Son of Palawan, champion the cause of protecting Mother Earth. But please fire your image consultant. You don't need to wear a campaign cap and jacket for your commercials and during PR appearances. Wear it during rallies. Don't oversell. People want to see the humanity, not the politician, in you. And please give us a hint of your smile next time.
HONASAN, GRINGO
myTHOUGHTS: The tone breeds of heroism, his contribution to Filipino democracy. But the subliminal speaks of otherwise. Honasan implies begging for a seat in the Senate, justifying that he is still "alive" and with other missions to accomplish.
HONTIVEROS, RISA
myTHOUGHTS: I don't know why some people don't get her. Maybe because she's an epitome of an empowered woman and there is a perceived threat or intimidation in such character. Her signature purple scarf is given a more active role, this time as a weapon to metaphorically exterminate things oppressive and corrupt in the political system. It even has a powerful name - "Ang Palabang Alampay." Wattah.
LEGARDA, LOREN
myTHOUGHTS: She proclaims herself as the favorite senator, which is a rather strategic move. With her positioning, Legarda is perceived to be the bet of all classes of the Filipino population (read: voting public) - from the ordinary worker to the household wife, from the hardworking teacher to the most-admired celebrity, and so on. They say that perception is reality. With this spot, Legarda might have re-wired some of her non-voters' candidate list.
MACEDA, ERNESTO
Tagline: Kay Manong Ernie, Una Ka Sa Senado
myTHOUGHTS: The word "Manong" is a term of respect. But given that majority of the voters are young, the term "manong" would scream rather old and unrelatable. But commendations should be given for the Glee-esque feel of his political spot.
MADRIGAL, JAMBY
Tagline: Mahal ang Mahirap. Galit sa Corrupt.
myTHOUGHTS: Nasaan ka na Judy Ann?
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