And in the spirit of the campaign season, a special three-part series of 30secondTHOUGHTS shall summarize the television spots aired for this year's official candidates vying for a Senate seat. Let's name this special, 30SENATORIABLEthoughts, shall we?
ANGARA, SONNY
myTHOUGHTS: In his commercial, Sonny Angara is positioned to champion two main causes - education and opportunity to work, a platform similar to fellow candidate JV Ejercito. What separates Angara from Ejercito is that the former does not heavily rely on the recommendation coming from the father - Senator Ed Angara - to further his credibility, albeit the younger Angara gets endorsements from other notable celebrities. A son who can stand without the father's help. Quite strategic.
AQUINO, BAM
myTHOUGHTS: The use of the candidate's name for his tagline - Bida Ang Mamamayan or BAM - is witty. Quite expected, Aquino associates himself with the integrity of his heritage - Ninoy, Cory, and President Noynoy. Quite surprise there's no mention of Kris in this political ad.
BINAY, NANCY
myTHOUGHTS: If you're more than your father's daughter, why still use him in your political ad. Nuff said.
CASINO, TEDDY
myTHOUGHTS: The spot is honest, delivered in the slums where "karaniwang tao" lives. It is much appreciated that his platforms - "lupa, trabaho, sahod, abot-kayang presyo" are delivered without need of any musical jingle, although the viewing public might not remember all these causes after the spot ends because Casino speaks quite fast of them.
CAYETANO, ALAN
myTHOUGHTS: Cayetano shares similar platforms with Casino. The major difference is the use of PiTiK or PTK to summarize his agenda. Presyo. Trabaho. Kita. Memorable words, post-commercial.
COJUANGO, TINGTING
Tagline: Be Safe Lagi
myTHOUGHTS: She uses her noble involvement during the EDSA revolution, as expected. Her tagline sounds like the famous Biogesic catchphrase. And the use of the broom, the walis "tingting", with matching yellow ribbon is a disconnect to her personality. The broom is a common household item and I bet Cojuanco has not made use of them in her regular life as an affluent haciendera. Poor use of association. There's not much trace of honesty, even sincerity. She still sounds rich.
EJERCITO, JV
myTHOUGHTS: Award for best use of hand language to spell out his initial goes to JV Ejercito. He speaks of his achievements as the Mayor of San Juan in one spot but uses his bloodline as his father's son in the other. Which tactic will make him win? My instincts say it will be the latter. Or Sam Pinto.
ENRILE, JACK
Tagline: Oks na Oks Ka Kay Jack Enrile
myTHOUGHTS: He is Mr. Anti-Bad. The commercial jingle, a rip-off of Willie Revillame's "Giling-Giling", will sure command the attention of the common tao. It's jolly but obviously staged. The continuous use of the pointing finger brings back haunting childhood memories of "Hala, isusumbong kita kay teacher!"
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