I knew it! Sooner or later, a creative agency will eventually drink their version of Harlem Shake. But unlike the online videos where people voluntarily lose themselves to the music's hypnotic tune just for fun (and increase in online views), Ace Saatchi and Saatchi Netherland's version serves a deeper purpose - to convey the message that people diagnosed with Parkinson's disease lose control over their body movements.
Ad Title: WORST HARLEM SHAKE EVER
Ad Agency: Ace Saatchi and Saatchi Netherland
Client: Parkinson Vereniging
The main character is Parkinson Vereniging Chairman Eric Roos, himself a Parkinson's patient. Per ibelieveinadv.com, Roos did not act for his performance. His "shaking out of control [is] a result of lack of his medication."
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