The two-minute video features rockstar personalities Ely Buendia (Eraserhead, Pupil), Raimund Marasigan (Eraserhead, Sandwich), Rico Blanco (Rivermaya), and Barbie Almalbis (Barbie's Cradle) singing to Heber Bartolome's "Tayo'y Mga Pinoy" while in different Philippine local spots - Buendia in Intramuros; Marasigan, Mount Mayon; Blanco and Almalbis in Chocolate Hills and Zamboanga respectively. The singers continuously play their homage to the Filipino classic without interruption, with the help of Smart Bro's fiber optic technology.
As such, Smart Technical Services Division senior manager Jay Bacoy confirms the validity in the service proposition of the latest Smart Bro spot. In a related Lana Chan article, Bacoy assures that with "54,000 kilometers of fiber optic cable compared to competition, [Smart offers] powerful delivery of services [including] on-time texts, no interruptions of calls, no buffering [with] high-quality streaming videos.
"Lahat dumadali," quips Sandwich frontman Marasigan in the Lana Chan article, when asked about the benefits of having the new Smart Bro technology at hand.
Ad Agency: DM9 JaymeSyFu
Client: Smart Communications
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