It's Super Bowl Sunday this February 3 (February 4, Manila Time). Super Bowl XLVII, to be set in New Orleans, Lousiana, will be the battleground between the Baltimore Ravens and San Francisco 49ers.
But why is a self-confessed sports apathetic excited for an annual athletic event? Well, Super Bowl is also an annual advertising festival, you know. During the halftime show, select advertisers will flood the screen with their talk-about commercials - this high-cost advertisements are highly-anticipated as the game itself.
And with the current trend where advertisers strategically showcase their Super Bowl ads online before the actual run - a one-minute exposure is not enough guarantee to warrant brand attention and awareness, advertising geeks and enthusiasts are treated to a minute-feast of the would-be feel of their favorite brand's Super Bowl moments. So here are some of the leaks so far - Pepsi Next's "Party", Hyundai Sante Fe's "Team", and Kia Soriente Limited's " Space Babies."
Ad Agency: TBWA\Chiat\Day Los Angeles
Client: Pepsi Next
Ad Title: TEAM
Ad Agency: Innocean
Client: Hyundai Santa Fe
Ad Agency: David and Goliath
Client: Kia Soriente Limited
Expect more leaks to come.
#SuperBowlAds
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