30secondTHOUGHTS: 2013 Super Bowl Personal Best

Here's a rundown on my top three favorite Super Bowl ads for the season.


III. "VIVA YOUNG", DEUTSCH FOR TACO BELL

Given that this is a personal list, Deutsch spot for Taco Bell rings in number three. The music of FUN. is a personal favorite and the ad comforts the young that we can still be cool, rambunctious, and free-spirited fifty years from now.



II. "BROTHERHOOD" ANOMALY FOR BUDWEISER

It's quite ironic that a liquor brand can give you a rather emotional narrative. But in "Brotherhood", Budweiser continues its use of its Cydesdale horses and presents a warming perspective on the bond between caretakers and animals. A great tale meant to be shared over and over again. No wonder, it's the most shared Super Bowl ad of the season by far.



I. "FARMER", THE RICHARDS GROUP FOR RAM TRUCKS

The commercial starts with an excerpt from a speech delivered by veteran radio personality Paul Harvey "And on the eighth day, God looked down on his planned paradise and said, I need a caretaker. So God made a farmer." The two-minute commercial continues with the icon's speech, with each line transitioning with beautiful images of the farmer life. The visual experience ends with a landscape shot of a barn with Chrysler's Ram Truck. The spot is simple, well-crafted without need of extravagant techniques. Here, the idea - the association of Ram Trucks with the farmer life - is king. 

On the side note, Ram Truck will make a donation to the National FFA Organization up to $1,000,000 for every on Twitter or Facebook of the " Farmers" spot.