30secondTHOUGHTS: Gangnam Style

Psy's "Oppa Gangnam Style" was so 2012. By now, the wonders of the would-be one-hit wonder is slowly depreciating as the song has been performed in countless Christmas parties and parodied over social video-sharing sites. Enough said. Enough.

Apparently, one more brand - an electronic cigarette, at that - is giving the dance craze one final shot of glory   through a dancing Gangnam baby. How else to give the rhythmic sensation a final exclamation point than to use a baby - cute, charming, (obviously) computer-generated. But the ad should have been released last year, if the advertiser wanted to be more effective in riding with the dance craze bandwagon.

So yeah, final hooray for Oppa Gangnam Sytle. It's about time to close the curtains.

Ad Title:                  GANGNAM STYLE
Ad Agency:             McCann Erickson (Birmingham)
Client:                      E-Lites

Did E-Lites miss something? Timing, perhaps?