30secondTHOUGHTS: WITH TEN YEARS OF LIFE

One of the twenty spots vying for the Film Grand Prix is Dentsu Tokyo's "With Ten Years of Life" for Toshiba Led Lights. The big idea behind the ad is straightforward - Toshiba lights last as long as ten years, enough time for a single man to find a girl, get married, and have kids. Such idea is executed with brilliant simplicity - no visual extravagance, no fancy sound effects. Here, idea is king over execution.

Will it win a Film Grand Prix in this year's Cannes Festival? Will soon find out.

Title: WITH TEN YEARS OF LIFE
Ad Agency: Dentsu Tokyo
Client: Toshiba Led Bulbs