The greatest story is written with deep simplicity. It is a collection of well-thought words woven to create one great masterpiece. Ace Saatchi & Saatchi Philippines' print ads for Vespa is a rare canvass of a copy-driven ad that elaborates the benefits and privileges of riding the alternative vehicle by telling a story in consecutive phrases. These ads, the "She Hated" execution in particular, are a personal favorite.
AD TITLE: "BEHIND ME", "EMBRACE" "AGAINST" SHE HATED"
Ad Agency: Ace Saatchi & Saatchi Philippines
Client: Vespa
Photo credits: The Inspiration Room
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