THE LIONS ARE ROARING. June 17 marks the opening of the 59th Cannes Lions International Festival of Creativity. Today, creatives from around the globe battle it out for the coveted Lion in different categories - Press, PR, Outdoor, and Mobile to name a few.
As of this writing, BBDO Guerrero's "Bottle Lights" is shortlisted both in Direct and Promo and Activations. On the other hand, Ace Saatchi and Saatchi's "Tiger Energy Playground" is shortlisted in Direct.
Will our Philippine-made entries make the cut? We will soon find out.
Ad Agency: BBDO Guerrero\Proximity Philippines
Client: Pepsi
Title: Tiger Energy Playground
Ad Agency: Ace Saatchi & Saatchi Philippines
Client: Tiger Energy Biscuits
Updates available on the official Cannes Lions website and adobo magazine's Cannes 2012 coverage.
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