My apologies. I should have counted GlobalHue's "Whole Again" campaign for Jeep as one of my personal Super Bowl 2013 favorites. The ad was not yet included in the official list of Super Bowl commercials in an advertising website when I did my research.
Poignant with Oprah Winfrey voice-over, "Whole Again" creates a patriotic narration that gives due credit to the value of American troops to the American flag and more so, their respective families. A solemn ad with a tone similar to The Richard Group's "The Farmer" spot for The Ram.
Ad Title: WHOLE AGAIN
Ad Agency: GlobalHue
Client: Jeep
Here's a rundown on my top three favorite Super Bowl ads for the season.
III. "VIVA YOUNG", DEUTSCH FOR TACO BELL
Given that this is a personal list, Deutsch spot for Taco Bell rings in number three. The music of FUN. is a personal favorite and the ad comforts the young that we can still be cool, rambunctious, and free-spirited fifty years from now.
II. "BROTHERHOOD" ANOMALY FOR BUDWEISER
It's quite ironic that a liquor brand can give you a rather emotional narrative. But in "Brotherhood", Budweiser continues its use of its Cydesdale horses and presents a warming perspective on the bond between caretakers and animals. A great tale meant to be shared over and over again. No wonder, it's the most shared Super Bowl ad of the season by far.
I. "FARMER", THE RICHARDS GROUP FOR RAM TRUCKS
The commercial starts with an excerpt from a speech delivered by veteran radio personality Paul Harvey"And on the eighth day, God looked down on his planned paradise and said, I need a caretaker. So God made a farmer." The two-minute commercial continues with the icon's speech, with each line transitioning with beautiful images of the farmer life. The visual experience ends with a landscape shot of a barn with Chrysler's Ram Truck. The spot is simple, well-crafted without need of extravagant techniques. Here, the idea - the association of Ram Trucks with the farmer life - is king.
On the side note, Ram Truck will make a donation to the National FFA Organization up to $1,000,000 for every on Twitter or Facebook of the " Farmers" spot.
Here's another rundown of Super Bowl ads released pre-event - commercials from a former wrestling superstar, an action car chase, a futuristic display show, and what probably is a dream sequence from an all-time geek. Enjoy.
#SuperBowlAds
Ad Title: MORNING RUN
Ad Agency: Deutsch New York
Client: Milk
Ad Title: GASPOCALYPSE
Ad Agency: Innocean Worldwide Canada
Client: Hyundai Canada
Ad Title: HOTBOTS
Ad Agency: David&Goliath
Client: Kia Forte
It's Super Bowl Sunday this February 3 (February 4, Manila Time). Super Bowl XLVII, to be set in New Orleans, Lousiana, will be the battleground between the Baltimore Ravens and San Francisco 49ers.
But why is a self-confessed sports apathetic excited for an annual athletic event? Well, Super Bowl is also an annual advertising festival, you know. During the halftime show, select advertisers will flood the screen with their talk-about commercials - this high-cost advertisements are highly-anticipated as the game itself.
And with the current trend where advertisers strategically showcase their Super Bowl ads online before the actual run - a one-minute exposure is not enough guarantee to warrant brand attention and awareness, advertising geeks and enthusiasts are treated to a minute-feast of the would-be feel of their favorite brand's Super Bowl moments. So here are some of the leaks so far - Pepsi Next's "Party", Hyundai Sante Fe's "Team", and Kia Soriente Limited's " Space Babies."
Ad Title: PARTY
Ad Agency: TBWA\Chiat\Day Los Angeles
Client: Pepsi Next
Ad Title: TEAM
Ad Agency: Innocean
Client: Hyundai Santa Fe
Ad Title: SPACE BABIES
Ad Agency: David and Goliath
Client: Kia Soriente Limited
