Local clothing brand Bench turns silver this year. To highlight the 25 years the clothing giant has become part of everyday Filipino fashion and lifestyle, Bench presents a series of short films, aptly called "Benchingko Films." To explain the concept behind the films, the clothing brand's founder, Ben Chan, stars in the first released short film, 25Bens:
Ad Agency: TBWA \ Santiago Mangada Puno
Client: Bench
Benchingko Films will star a roster of local Bench endorsers. Leading man Piolo Pascual plays circus captive in Perya (directed by Topel Lee) while teleserye actor Coco martin is a noble jeepney driver in Horse Power (Borgy Torre). On the other hand, primetime actress Lovi Poe headlines a three-part musical in Kama (Borgy Torre) while celebrity-turned-politician Lucy Torres-Gomez showcases her hometown Ormoc, Leyte in Star Teacher (Marla Ancheta). Finally, prima contrabida Bella Torres teaches us the rules of the villainess trade in Kontrabida 101 (Jose Javier Reyes).
The Benchingko Films are officially released through the clothing brand's website and Youtube channel.
Ad Title: BENCHINGKO FILMS TRAILER
Ad Agency: TBWA \ Santiago Mangada Puno
Client: Bench
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