SALAMAT AGOSTO

Thank you August, for being a wonderful month. We may have started the rough way but everything else pushed through as expected, as daily blessings. Thank you for a wonderful celebration of my quartermark - for a wonderful session with my students, for a much-deserved dinner with a childhood friend, for overwhelming greetings of unconditional love and support from my special people, family and friends encompassing.
As I greet the new month, I will always cherish you, my birth month. Thank you for the blessings and the wonderful memories. See you next year. Salamat Agosto.

CREATIVE SPEAK: DON SEVILLA III

30secondTHOUGHTS: COCA-COLA

This is how...

...you share a Coke in Australia.

Ad Title: SHARE A COKE
Ad Agency: Leo Burnett Australia
Client: Coca-Cola

Then...

...this is how you share happiness in Marikina,

Ad Title: THE COCA-COLA HAPPINESS TRUCK
Ad Agency: McCann Worldgroup Philippines
Client: Coca-Cola

...cultivate friendship in Buenos Aires,

Ad Title: THE COCA-COLA FRIENDSHIP MACHINE
Ad Agency: Ogilvy & Mather Buenos Aires
Client: Coca-Cola

and give a huge hug in Singapore!

Ad Title: THE COCA-COLA HUG MACHINE
Ad Agency: Ogilvy & Mather Singapore
Client: Coca-Cola

And since the world is smiling,

...why not buy her a Coke as well?

Ad Title: HILLTOP RE-IMAGINED
Ad Agency: Google Creative Lab
Client: Coca-Cola


Share the happiness. 
Share Coke. : )

30secondTHOUGHTS: NEIL ARMSTRONG TRIBUTE PRINT

This is how Luna paid tribute to the man who first made that giant leap.
Fly high, Neil Armstrong.

Copy reads: On behalf of all of us, thank you for taking that first step.

Ad Agency: Carmichael Lynch, USA
Client: Denver Museum of Nature and Sciences

30secondTHOUGHTS: COKE HANDS

Ad Title: Coke Hands
Ad Title: Ogilvy & Mather Shanghai
Client: Coca-Cola

No copy is needed for this Cannes-winning print ad. Its simplicity effectively delivers the message of sharing a Coca-Cola and its branded happiness.
The press was designed by 20-year old (you read 20, alright) Jonathan Mak, the young creative who first made design waves by creating a tribute logo after Steve Job's passing (picture below).

Excellent press. Brilliant and young creative. Expect a lot more from Jonathan Mak.

30secondTHOUGHTS: AMBULANCE, ECG

Beep. Beep. Beep. Beep. Beep. Beep.
The cellphone keypad beep slowly shifts into another sound, a hurried beep from an ambulance or the haunting beep of an exhausted lifeline.
An auditory symphony relaying a deep message - do not, never, text while driving.
Or else.
Beeeeep. Beeeep. Beeep. Be. B. Bbbb....

Ad Title: AMBULANCE, ECG
Ad Agency: Ace Saatchi & Saatchi Manila
Client: Toyota

30secondTHOUGHTS: SLURPEE BYO CUP DAY

Ad Title: SLURPEE BYO CUP DAY
Ad Agency: Leo Burnett Sydney
Client: 7/11

My students surely enjoyed this direct marketing execution. I wonder if 7/11 will have a Metro Manila installation of the similar campaign. It would be great to see the creative wonders one imperative remark Slurpee will give to its loyal consumers - BRING YOUR OWN CUP!

MIDNIGHT SYMPATHY

I am the moon, and you, my earth. 
I rotate around you, my gravity moves because of you. 
I see you every day, as I explore the boundaries 
of your farthest skies and deepest blues. 
I move around you every second, but you do not notice. 
You only see me in the darkest of the night, 
as I shed light on your loneliest hours. 
And that will be our system. 
And that will be our story...





In memory of Neil Armstrong (1930-2012)
Spaceman. History maker. Great leaper.
Thank you for reaching that moon, that once impossible dream.
Tonight, Luna will shine her brightest.